Earl of East
Earl of East was founded by Niko Dafkos and Paul Firmin in 2014, starting life as a market stall in East London, built from a love of home fragrance, and a desire to create something of their own.
Since then Earl of East has grown to include three bricks and mortar stores in London and a line of home fragrance and bathing products that are made sustainably by a dedicated team in London.
The brand has four pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything they do as a company.
Their unique Earl of East scents have garnered a legion of loyal fans and they are proud to be stocked in over 250 stores worldwide.
As Earl of East continue to establish themselves as a leading UK manufacturer of high quality home fragrance, they have enjoyed collaborations with brands including JW Anderson, Selfridges, and Blank Street in the last few years, and we cannot wait to see where this business takes us next.
Earl of East products are vegan, cruelty-free, ethically sourced, phthalate-free, GMO-free and paraben-fee.